Nurtur is a climate engagement platform that helps individuals and populations reduce their climate footprint by quantifying and encouraging everyday climate friendly actions at scale. Resting at the intersection of behavioral and climate science, Nurtur is designed to help the population reduce its carbon footprint by encouraging climate conscious decisions across daily life. We believe that change comes from the ground up, so Nurtur is designed to passively quantify the relationship between everyday behavioral characteristics - purchases, transportation, and lifestyle - and climate impact to encourage incremental reduction in climate impact across the population. We celebrate the heterogeneity of our target audience and have made an easy to use resource that delivers actionable insights for everyone.